The global pandemic had us rethink the way we work, the way we shop and certainly it made us realize how huge part of our lives has become the digital world.
It had an impact on every business. Therefore, even though these times are very agile and unpredictable, it is still worthed to make some predictions based on the digital industry developments. The new normal and all the social platforms give us slightly different trends and approaches when it comes to digital marketing.
So, where should your focus go as a small business or solopreneur to grow your revenue, keep the existing customers, get more attention or just build your brand?
Here are the leading digital marketing trends we think you should start implementing this year.
LinkedIn new features are helping in conversational content creation
The new imposed remote working created a new culture in the content creation strategy, as professionals working remotely from home wanted to compensate for the team environment they were cut out from.
The platform’s new features also helped in making that possible. Last year, LinkedIn rolled out the stories. polls and live events features.
Having that in mind, if you are a small business or solopreneur, you’ll want to shift your focus on conversational marketing, whether you are sharing your content on a LinkedIn page or your profile. The new LinkedIn features will help you create a strong fan community around your services or products.
Many businesses and solopreneurs are already taking full advantage of these new features. Are you?
Influencer marketing is a key channel for product-focused brands
Influencer marketing is way more authentic than other brand advertising types. Because of their honest personal opinion approach, consumers can naturally connect better with social media influencers and even more, take their word on their products’ recommendation.
The limited ability to local shopping due to the pandemic amplified their impact on product purchase even more.
A few things to have in mind before you start working with influencers
As a small business or solopreneur, you don’t need to chase the “big stars”. You need to focus on micro-influencers (with less than 10k followers). Besides they are the best fit because of the size of your business, they also have more loyal followings compared to large influencers.
Find influencers that match your brand best and with whom you can build a relationship that will benefit your brand and can create a strong partnership. In that way, you can work longer together and get better results.
Register your brand and start creating Influencer Marketing campaigns now!
Brand growth through social media stories
This story started with the Snapchat concept “My Story”. Afterward, this feature spread across Instagram, Facebook, and LinkedIn. YouTube had its unique story format – Reels, which we now can see on Instagram as well.
There’s no need to say how popular and addictive they are. The fact that they are temporary (just 24 hours), drives viewers to jump right on and see it before it goes away, so they don’t miss anything.
Stories feel very personal as well. Viewers can catch moments of your day, and feel closer and a part of your brand.
As a result, you will see an increased brand awareness, web traffic, great engagement with followers, and much more.
A few tips on how to use social media stories
- Try live videos
- Add links and call-to-action
- Reshare fan content and add mention them with a tag
- Include location tags
- Use poll and question stickers to increase engagement
Generate more leads with content marketing
Creating valuable content that shows your expertise can make your audience view you or your business as a credible resource.
By creating a strong content strategy you can generate more leads than by using paid advertising or other outbound marketing strategies, for a much smaller investment.
Even more, consistent content marketing can get you higher conversion rates based on the established long-term trust, than any other method.
So, start creating high-value content today.
Even though these digital marketing are just a few of many, it is something to pay attention to when creating or adjusting your marketing strategy.